‘This Holiday Season’ Ad Campaign
year-end impact, optimized engagement
Led BAI Capital's holiday season ad campaign, driving the strategy, targeting, and copy creation. I collaborated with digital marketing specialists and designers to craft effective ad briefs that resonated with our audience. By leveraging the festive season, we optimized our approach to boost engagement and awareness, ensuring our messaging was both timely and impactful. The campaign played a key role in reinforcing the brand’s presence during a critical period.
Targeting Guidelines
Developed broad targeting guidelines for the paid marketing manager to use while running the ad. Included demographics and psychographics of the target audience.
Design Process
Created a design brief for the graphic designer and collaborated with them to finalize the creative. Evaluated and suggested creative edits to various iterations of the ad creative before landing on final versions.
Copywriting
Designed copy for the ad campaign, highlighting key selling points and ensuring clarity. Consistently incorporated the ‘holiday season’ theme across copy elements.
BAI Capital Webinars: EB-5 Explained
strategic webinars, high-value conversions
Led the strategy and execution of the EB-5 Explained webinar series for BAI Capital, designed to simplify the U.S. immigration process for international students and work visa holders. The series exceeded attendance goals by 40% and converted five investors, each committing over $1 million to our real estate project. This success has led to plans for expansion into international markets.
Creative Visual Work
collaborative projects in the corporate and marketing space
Dive into my collaborative visual work in the corporate and marketing space, featuring social media ads, client testimonials, welcome videos, and more. Designed to tell compelling brand stories and engage audiences.
Each project was created with a dedicated crew in both production and post-production. I took on a variety of roles, from on-set tasks like setup, lighting, cinematography, and audio, to post-production work, including editing, motion graphics, and coloring.
