‘This Holiday Season’ Ad Campaign
about the campaign
Targeting Guidelines
Developed broad targeting guidelines for the paid marketing manager to use while running the ad. Included demographics and psychographics of the target audience.
Design Process
Created a design brief for the graphic designer and collaborated with them to finalize the creative. Evaluated and suggested creative edits to various iterations of the ad creative before landing on final versions.
Copywriting
Designed copy for the ad campaign, highlighting key selling points and ensuring clarity. Consistently incorporated the ‘holiday season’ theme across copy elements.
BAI Capital Webinars Promotional Campaign
about the campaign
‘This Holiday Season’ Ad Campaign
Targeting Guidelines
Developed broad targeting guidelines for the paid marketing manager to use while running the ad. Included demographics and psychographics of the target audience.
Design Process
Created a design brief for the graphic designer and collaborated with them to finalize the creative. Evaluated and suggested creative edits to various iterations of the ad creative before landing on final versions.
Copywriting
Designed copy for the ad campaign, highlighting key selling points and ensuring clarity. Consistently incorporated the ‘holiday season’ theme across copy elements.